Micro investment market c≤π≈≥ontinues to heat up

In recent years£π, with the rapid development of do≠♥mestic projector market±≠₩, more and more consumers payγ×✘γ attention to the home micro prγ©ojector. With the maturity of÷↕♥ micro projection technology, mic¶βφ∑ro projectors have graduall∑"y entered the home market. Acc ∞ording to statistics, in January ©π2013, the domestic market ₽∑©Ωof micro projectors paid✔$>★ attention to 14.9%, wh∞≈ile in February, the numbe‍αr rose to 19.4%. After half a ye"∏•₹ar, the attention of micro ¥×©>projectors has risen to abo§λ∑©ut 25%.



So, what factors will peop'↕'le pay attention to when✘‍≈δ they pay attention to hoε₩¶me micro projectors?



First, clarity < br / >


Definition refers to the clarity of α≈∑the image viewed by the huma ♦∞n eye macro. It is the subε♠jective judgment of the ♥ ∑final image effect cau₹≈≈"sed by the comprehensiv ↓​e result of the objective performance o↑♠γf the system and equipment. The fiπ★nal image effect is objectively dΩ etermined by three med•γπia: video signal souλ¶rce, transmission medium and phy✔×✘sical resolution of dis₩π play equipment. Data shows that∏↔≠σ 80% of consumers pay at •$tention to clarity, and high definiti™¶₹♣on becomes the primary consideration.π¶∑ In the home mini projector m"​"‍arket, due to the limitation of the £≤✔"projector body, its defin∞✔αition is difficult to be greatly impro∞Ω→ved. Because of this, owning high def≤δ‌≈inition mini projector h♣&"as become a new favoε→rite of consumers. In ot☆↔‍σher conditions, the physical resolutπΩion of the projector is the most © ≤ important factor affecting the cΩ♣€γlarity, so the higher reso€απ∞lution becomes one of the advantages ​ ε of the mainstream projector. ↕✘Market data shows that the reso>↕α✘lution of mainstream projectors §£×is 800 * 600, 1024 * 768 (Puqing), 1‌₩σ280 * 720, 1280 * 800 (hd÷☆¥). Among them, 1280 * 800 is th ¶e highest resolution in the mainstre×"φam (nearly 80% of the market share≈β§), and the projection↑>₽£ effect of this resolution projec×®>tor is clearer and more delicaσ♣♥♦te than other projectors.



Second, quality < br / >


How to improve the quality of ππtheir own products determines ‌•←$whether the enterprise can stand$β on the market economy☆↑×, survey the domesti↔&∞c excellent enterprise​↑s, and always put product qualit✔βy in the important position of en•™ ®terprise development. ™ There are many peopleσ> and investors who are optimistic σ÷<€about the industry in the proje ✔&ctor industry, but there ₩→↔are many who are cautious and ±☆£wait-and-see. Therefore, wheth<®σer the projection quality of e☆£nterprise production can convincγ©₹±e consumers is a major factor to det©∞ermine whether the proj∑$ection enterprise can ×α≤÷succeed. The data shows that 67%σ✘↕ of consumers pay attenπ£tion to the quality of h​βσ​ome micro projection pro∞<•ducts. Therefore, it is believed that₩✘γ the projection enterprise ✘®£s will get more and more consumers' ÷β&☆favor if they can improve the displa §&y effect and product quality of proδ★€γjection at the same ≠✘↕¥time of producing micro projecto ♠r.



Third, portability < br / >


Small size, light weight☆​, easy to carry, is an important fea≈​©​ture of the micro projecto§σ>Ωr. The concept of a projector w§φ♥ith a large body is no l&→onger applicable to micro pro±Ωjectors. According to the dat♦↕<♦a, 60% of consumers w≥>ho pay attention to micro projector'↓λs will pay attention to the porγΩ‌δtability of projectors, and most π$₽♥of them are mobile fashion office peo↑£Ω'ple and home video entertain±$♦ment users. Easy to mo♣δ"≠ve and carry is one of the ✘∏₹basic requirements. It can bγ‍™®e used immediately when projection i £s needed. There is no complicate •d installation process, which is also ★¥↔&a major advantage of home mσ↑ini projector.



Fourth, price < br / >


The data shows that 56% of consumers wi ₽✘ll focus on the rationality of≤≠π price. The projection technolog♠‌σy is gradually mature and→≈ the price is civilian. The home mic∏¶π÷ro projector in the r∏<ange of 2001 to 4000 yu®​an has relatively good performance, ♠ powerful function and moderate pri®↑↔ce, and has been gradually accept>€ed by many consumers.



In addition to the above fo"™ur important factors, t ∏here are other factors that ₹♣πwill affect consumers' pu≠‌π≤rchase.